Bundling Interactive Services with Internet Protocol Television (IPTV) Content Delivery to Accentuate Market

October 17 16:39 2017
QYResearchReports.com has announced the addition of a new market intelligence report, titled “Global Internet Protocol Television (IPTV) Market Research Report 2021”. The in-depth and elaborate report on the global internet protocol television (IPTV) market offers assessment of key drivers and restraints, notable trends and opportunities, lucrative avenues, and competitive dynamics.

The study offers detailed insights into recent product launches, technological advancements, major mergers and acquisitions, and share and size of various players. The research provides a granular analysis of major factors shaping the consumer demand and preference in various regions such as North America, Europe, and Southeast Asia, with a focus on India, Japan, and China. In addition, it offers insights into the revenue size of major players and key strategies adopted by them to consolidate their shares.

The intensifying demand for services to deliver standard or high-definition television signals over the internet in real time is a key factor driving the evolution of IPTV. The growing popularity of IPTV for streaming media to access TV channels is attributed to several distinct advantages it offers over traditional cable and satellite pay-TV services. Over the past few years, cable operators and satellite broadcasters in developing and developed channels are increasingly using IPTV to provide additional channels to their subscribers. This is a key factor accentuating the market.  

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The rising demand for customizable TV content and the pressing need for improving quality of service (QoS) for content providers are key trends expected to stoke the demand for IPTV. The unique advantage of IPTV to subscribers to view programs that they want and at their convenient time is a key factor propelling the demand for IPTV in various parts of the world. The growing popularity of video-on-demand (VoD) and time-shifted TV is a prominent trend catalyzing the growth of the IPTV market. Recent advances made in broadband infrastructure in several developing and developed nations and the advent of robust video compression technology are key factors expected to accentuate the IPTV market.

The ability to bundle a variety of hybrid services with IPTV services is a key factor bolstering their demand across various industries for creating targeted advertising-on-demand video. The offering of interactive services has further boosted the IPTV market. In recent years, IPTV has offered exciting avenues for a number of telecommunication companies exploring new revenue streams to improve their profitability in developing and developed nations. The rising internet penetration in several developing economies and the rising adoption of wireless communication technologies are key trend expected to fortify the IPTV market in the foreseeable future.

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However, the lack of viable communication infrastructure in less developed regions is a key factor likely to hinder the growth of the IPTV market. Furthermore, the high cost of setting up dedicated network architecture and platforms for delivering high-quality TV over the internet is a vital factor likely to hamper the adoption in several countries. The need for high bandwidth requirement is also likely to hinder the demand in less developed regions. The growing popularity of OTT services in developed regions is also anticipated to negatively impact the market to an extent. Nevertheless, the prominence of wireless-based distribution networks in various developing and developed countries is a key trend expected to create lucrative avenues for market players in the coming years. In addition, the demand for premium content to be delivered over IPTV is gaining significance, thereby unlocking exciting opportunities in various regions.

Prominent players operating in the OTT market include PCCW Limited, NTT Plala, Neuf Cegetel, Deutsche Telekom, BT Group plc., UTStarcom, Bharti Airtel, AT&T, Orange S.A., Verizon Communications, and China Telecommunications Corporation.

Table of Contents

Global Internet Protocol Television (IPTV) Market Research Report 2021
1 Internet Protocol Television (IPTV) Overview
1.1 Product Overview and Scope of Internet Protocol Television (IPTV)
1.2 Internet Protocol Television (IPTV) Segment by Types
1.2.1 Global Sales Market Share of Internet Protocol Television (IPTV) by Type in 2015
1.2.2 Type I
1.2.3 Type II
1.2.4 Type III
1.3 Internet Protocol Television (IPTV) Segment by Application/End User
1.3.1 Application 1
1.3.2 Application 2
1.3.3 Application 3
1.4 Internet Protocol Television (IPTV) Market by Region
1.4.1 North America Status and Prospect (2011-2021)
1.4.2 China Status and Prospect (2011-2021)
1.4.3 Europe Status and Prospect (2011-2021)
1.4.4 Japan Status and Prospect (2011-2021)
1.4.5 India Status and Prospect (2011-2021)
1.4.6 Southeast Asia Status and Prospect (2011-2021)
1.5 Global Market Size (Value and Volume) of Internet Protocol Television (IPTV) (2011-2021)
1.5.1 Global Internet Protocol Television (IPTV) Sales and Revenue (2011-2021)
1.5.2 Global Internet Protocol Television (IPTV) Sales and Growth Rate (2011-2021)
1.5.3 Global Internet Protocol Television (IPTV) Revenue and Growth Rate (2011-2021)

2 Global Internet Protocol Television (IPTV) Market Competition by Manufacturers
2.1 Global Internet Protocol Television (IPTV) Sales and Share by Manufacturers (2015 and 2016)
2.2 Global Internet Protocol Television (IPTV) Revenue and Share by Manufacturers (2015 and 2016)
2.3 Manufacturers Internet Protocol Television (IPTV) Manufacturing Base Distribution and Product Type
2.4 Competitive Situation and Trends
2.4.1 Expansions
2.4.2 New Product Launches
2.4.3 Acquisitions
2.4.4 Other Developments

3 Global Internet Protocol Television (IPTV) Analysis by Region
3.1 Global Internet Protocol Television (IPTV) Sales, Revenue and Market Share by Region (2011-2021)
3.1.1 Global Internet Protocol Television (IPTV) Sales Market Share by Region (2011-2021)
3.1.2 Global Internet Protocol Television (IPTV) Revenue Market Share by Region (2011-2021)
3.2 North America
3.2.1 North America Internet Protocol Television (IPTV) Sales, Revenue and Price (2011-2021)
3.2.2 North America Internet Protocol Television (IPTV) Sales, Revenue and Growth Rate (2011-2021)
3.3 Europe
3.3.1 Europe Internet Protocol Television (IPTV) Sales, Revenue and Price (2011-2021)
3.3.2 Europe Internet Protocol Television (IPTV) Sales, Revenue and Growth Rate (2011-2021)
3.4 China
3.4.1 China Internet Protocol Television (IPTV) Sales, Revenue and Price (2011-2021)
3.4.2 China Internet Protocol Television (IPTV) Sales, Revenue and Growth Rate (2011-2021)
3.5 Japan
3.5.1 Japan Internet Protocol Television (IPTV) Sales, Revenue and Price (2011-2021)
3.5.2 Japan Internet Protocol Television (IPTV) Sales, Revenue and Growth Rate (2011-2021)

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